Marketing and Communications Contract with the Trilogiq Group

The Trilogiq Group has eighteen branches worldwide, including The Tube and Bracket Company in the UK. They needed their websites, event publicity, product brochures and newsletters to be produced in fifteen different languages.

This presented several challenges, including the selection and editing of content received from branches in a variety of languages.

Newsletters

Once content was created and approved, word-count guidelines had to be set because agencies and branch managers would be translating the final content.

Sometimes a compromise had to be reached to accommodate the different languages. It was often a challenge to fit all of the translated content in the space available. Important content had to be rewritten to avoid making cuts, especially for example in languages like Hungarian!

Catalogues

The master layouts were created in English. Once approved the content was translated. Each of the fifteen different language layouts had to be adjusted to accommodate the translated content. This required images to be moved and resized.

News Copywriting

In most cases written news posts were provided to the 18 branches worldwide to make translations, so they could publish them locally.

Images

Images to complement the posts were stored in the DAM Digital Assessment Management system canto/flight set up within categories and tagged. Edited and resized for each type of media.

This made it quick and easy for branches to download and use the correct images.

Video

Video embed codes were provided with the posts as many branches requested my help when adding videos to web pages.

Media would be uploaded in advance to Wistia and optimised so that we could collect analytics.

Other services provided:

Global website management (migration to new design and co-ordination of translated content)
Copywriting website content, news post and social media management
Creation and management of an image and asset library
Evaluation of CRM, DAM systems and online tools
Layout and Design of marketing catalogues and merchandise assets
Creation and maintenance of product database app
See https://tubeandbracket.com/news/ for case studies and news items.

Contract with The Tube and Bracket Company (Trilogiq Group) from January 2015 to June 2018.

“We initially engaged Alison to help us conduct a comprehensive audit of a large number of websites and web channels, looking at the quality and consistency of branding, user experience, accessibility, functionality and technologies used. It quickly became clear that her practical experience in web design and content creation went well beyond that so, progressively, her role grew to encompass, research, copywriting, online publishing, printed materials design and layout, Photoshop work, managing translations, maintaining our image bank and ongoing liaison with other marketing team members all over the world. Alison is a Swiss-army knife of marketing and design skills, and is hugely resourceful. She is conscientious, thorough, and entirely professional, has great people skills and fearlessly dives in to new situations and environments. She has been a pleasure to work with and I would recommend her without hesitation.”